When initially introduced to the sustainability team at ASDA, I helped on a project that was about solving the issue of disengagement with their refill pilot’s within select supermarkets - something we were able to help by shifting the language to address the perception of value. The success of this smaller project led to a bigger task - disrupting the supermarket experience with a destination beauty zone, which recognised an increasingly conscious younger audience.

Inclusivity and accessibility was key to my approach, using intentional materiality and lighting to create a safe space, whilst embracing interactive moments and curated partnerships to make everyone feel seen and heard with a personalised and representative experience.