Prevayl had been in the market as a world-leading technology for several years by the time I was working with them - but they were now gearing up to launch a new productisation side to their business that combined performance data capture sensors, with an intuitive exercise tracking app and seamless integration into a smart apparel range. I focused on the design and storytelling across a scroll-activated home page, as well as storyboarding and directing the animated 3D visualisation of a bespoke experiential page.

For the launch to be successful, they needed a super clear digital experience that created instant understanding, validated their credentials and created smooth pathways for their new audience to participate in the brand community. To achieve this I helped shift the focus from overly technical communication into an approach that felt more human - expressing benefits through feeling and demonstrating the ease of lifestyle integration.