Working with the founders at the very start of their journey, I helped shape the brand direction and values-led storytelling through collaborative workshopping and open design processes, ensuring their mission of conservation and economic resilience was the guiding force behind creative decisions. Once we understood that we needed to be led by Nature and that the real story was a human one, I worked with a small team to bring the brand toolkit to life.

The result was the creation of a premium commodity brand which engages Western audiences with the natural wisdoms of indigenous producers, wrapping education up in guilt-free indulgence and creating numerous opportunities for mutual exchange through respectful partnerships.