Purpose-driven Design, Strategy + Art Direction
I am an experienced creative designer with strengths in strategic thinking and bold, conceptual ideas that help to shape culture for the better.
By identifying and embedding ethical values into the heart of every creative project I can help increase brand loyalty and deepen engagement, whilst protecting my clients from greenwashing claims.
Whether it’s building a brand from scratch or finding unique ways to tell your story through multi-channel campaigns and in-person experiences, I always work closely as a creative partner, reflecting your mission with authenticity and distinction.
I’ve developed a strong understanding of what it takes to deliver ambitious ideas end-to-end, adapting how I work to either collaborate with small teams or see projects through independently.
Please drop me an email if you’d like to chat.
Projects
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![An image of organic chocolate packaging design]()
Kindred Forest
(Brand)
Growing sustainable economies through natural commodity. -
![Female athlete on photoshoot for ski brand]()
Planks Clothing
(Campaign)
Versatile gear for mountain lifestyles. -
![sustainability activist poster designs at outdoor running event]()
Zen Running Club
(Brand)
Finding a voice for the most sustainable running shoe. -
![locals playing chess at brooklyn cafe during north face event]()
The North Face Red Box
(Experience)
Launching an icon, NYC style. -
![artist exploring gallery website design on phone]()
PINK CIC
(Brand)
Gallery, studios + event space. -
![puma recycled sportswear retail window campaign installation]()
PUMA RE:COLLECTION
(Experience)
Low-impact design to promote recycled activewear. -
![smartwear clothing brand website showing in modern lifestyle setting]()
Prevayl
(Digital)
Connecting new athletes with SmartWear™. -
![Indigenour Peruvian locals gathering on mountain to plant trees]()
Just One Tree
(Digital)
Pro bono support for climate-focused non-profit. -
![Concept render of ASDA beauty retail environment design]()
ASDA
(Experience)
Conceptualising an inclusive beauty destination.
Clients
About
© Fiona Finchett
Services
+ Purpose-finding Workshops
+ Sustainability Insights + Strategy
+ Brand Design + Positioning
+ Creative Direction + Toolkits
+ Values-led Messaging
+ Campaign Concept + Art Direction
+ Brand Activation + Event Design
+ Low-impact Experiential Design
Always through a purpose-driven lens.
Values
The greatest impact a creative can have is to shape the direction of our culture, influencing new behavioural norms and demonstrating a future reality in which we embrace regenerative, equitable lifestyles.
I love to partner with clients who put people and planet before profit and will always act with authenticity.
Certifications
Testimonials
Franck Waterlot
Marketing Director, Planks Clothing / Burton Snowboards
“Nick played a significant role in developing our GTM campaign for AW23, leading with conviction and genuine insight to help create the overall vision, whilst guiding our key shoots with an open and collaborative approach to art direction.
His dedication to responsibility was evident through his work, resonating strongly with our brand values and helping shape a direction that we felt spoke to the concerns of our audience.”
Paul Randle
Award-winning author + Co-founder, The Sustainable Marketing Compass
“‘Nick sits at the forefront of the intersection between sustainability and the creative industry. His commitment to sustainability and driving marketing innovation across the sector was clear from his early engagement with the Sustainable Marketing Compass and now manifests itself in the real-world sustainable value he delivers for clients, people and planet.
He offers a unique ability to recognise opportunities for systemic change and engage stakeholders and clients in pragmatic solutions for genuine impact.”
Jo Faiers
People + Culture Director, The Onlii - B Corp Creative Agency
“Since the very beginning Nick has been instrumental in shaping the way we work across the agency, informing our processes, standards and advocacy within the industry through the development of our ‘Responsible Creative’ approach - a forward-thinking studio practice which embodies sustainable and equitable creative output.
He leaves a memorable legacy with us, known for his passion and originality, with a hunger to continuously improve and stand up for positive values.”
Let’s Talk
nickbootondesign@gmail.com
+44 7876 567267
Based in Manchester, UK / Remote
Available for freelance, consultancy + commission